About The Project
OBJECTIVE
SOLUTION
This project has started with full
new branding process at IDEA studio for
KESEM HAPRI - prestigious fruit trays catering. The main task of the new branding was to emphasize brands' exclusiveness and its' main values - fresh and tasty fruites that are already
sliced and elegantly organized. Current website was outdated, loaded andux-undriendly so all these should be solved.
First of all i've started to rebuild ux
of the website which should condlude
all the sections and buttons from the old site and the main stragle was to make it much organized as possible and easy for user. While i was desining i used new graphics, new color palette andelegant patterns & typography with stylized photos of fruits and trays.
Color Palette | Typography | Graphic Elements
Previous Design and New Goals
LANDING
PAGE
PRODUCT
CATEGORIES
PAGE
PROBLEMS
GOALS
No hierarchy
Too many
sections
Dark &
Non-attractive
design
Calls to action at
irrelevant places &
too agressive
Clear hierarchy
Reorganization
& removing
irrelevant
sections
Bright &
elegant design
Action-oriented
& friendly interface
Wireframes
Ui Design
For full website design you're welcome
to click on